So you can talk to as many marketeers as you want and they may tell you there are multiple buying signals, etc. and I agree that there are numerous ways to influence feeling but ultimately every buying decision is solely based on feeling – fact Also and if you haven’t worked with us before this ties in with our definition of marketing which is actually the best and correct definition! You cannot change the way people think; you can only change the way they think about or perceive your product or service. Marketing is simply implementing pre planned marketing strategies and implementing marketing activations to change the way people think about or perceive your product, service, company, organisation or brand. So again, let’s get the nonsense out of way: The fact that people only buy on feeling is true – accept it They don’t buy on price – if price is a factor to them so long as they feel it is cheap, or they feel they are getting a good deal, or they feel it is good value for money, or they feel it is the cheapest, the actual price is irrelevant. Contact us if you want to know how to sustainable achieve any of the above but for the time being believe me it is true They don’t buy or need or necessity. There are very feel things that are essential and even those that are then people will choose a brand, type, pace to buy etc. all based on what they feel, and the modern world is brilliant at making people feel they actually do really need many, many things! How many things would your 18-year-old grandkid say they NEED! Mobile Phone, Instagram, Sick Trainers, etc. Times have long gone since necessities were food, water and shelter!! Anyway we could go on, but these are just the basics. Let’s assume I am correct, which I am but please contact me directly if you wish to argue I am not – I am up for it! So I just wanted to look at a couple of markets that stand out for me as being totally manufactured markets based on creating a need that is not real based on feeling, although there are loads and actually most markets if you look closely. Anyway: Bottle Water – f**k me – we have convinced an educated population they should pay for something that is fundamentally free based on creating a feeling that bottled water is better, healthier and taste better than free tap water – is it better and healthier and taste better? I can’t find solid evidence of any of these arguments but 95% of the UK population feel this is true – fantastic marketing I say – if you want to find out how they did it contact me for a free marketing consultation. Barbeques – everyone loves a barbeque – sunny day in the garden, friends round, few beers etc. perfect. Remove the barbeque and have a garden party with food cooked in the kitchen or prepared earlier. What is the difference? The feeling of masculinity, Australian outdoor life, fire, back to basics that has been manufactured by companies so we buy barbeques, fire pits and outdoor furniture that get used once, rust because we don’t cover them and then bought again every year or two – brilliant, brilliant marketing I could go on and on and on, seriously ask anyone who knows me they are sick to death of me going on about this, and this is only an introduction but look at champagne, caviar, energy drinks, skinny jeans, cream carpets (worst possible colour for a carpet but we have been made to feel they are modern and exclusive), grey UPVC windows, electric cars, are all just a few of the things where we have been made to feel something, that is not really backed by any truth or reality, to influence our buying decision. Phones are another but separate topic in itself and football and groups and clubs are amazing from a marketing perspective but also rely on pack instinct and the feeling of being part of something as well as just perceived feeling. Let me give you a practical, positive example of how changing how people perceive your product, or service can make a positive difference. I am going to use my fictitious ice cream shop again. So, Chris’s Ice Cream Parlour is mega busy on sunny days. We all feel when it is sunny we should have or want an ice cream – why? Basically, because this is what has been marketed to us and what we have all grown up with but why? Ice cream does not cool you down; it actually contributes to raising your body temperature. You do get a temporary cooling feeling in the mouth but like beer and iced coffee they all actually raise your body temperature or aid dehydration. What you should be drinking is carbonated water or eating cucumbers but I’m not suggesting starting a water and cucumber shop but actually not a bad idea – I’ve heard worse So basically we buy ice cream when its sunny because of the way it makes us feel due to our pre conceived perceptions – (which are not based on any fact or reality) but we have a vision of hot day, cold ice cream and this makes us feel happy. So, should the ice cream shop promote this? Is it established? No, as it will always be busy on a hot day and getting more customers on these days will just increase the queue time and cause frustrated clients. All marketing efforts should be focused on their quieter days and when the weather is not great. My suggestion would be do monthly loyalty schemes, mid-week discounts, rainy day discounts and a full campaign around “Ice cream taste the same on a rainy Tuesday as it does on a sunny Sunday” Set the scene: you have been working all weekend and have Monday off; it’s school holidays and it’s cloudy and dull. You don’t have to feel sad, in fact quite the opposite Call in at Chris’ ice cream, get delicious ice cream with a 10% discount and put a little sunshine back in your day. Our ice creams taste amazing whatever the weather and actually tastes better when they are not melted so it’s better enjoyed on a cloudy day. Experience the real taste, beat the queues, get a great deal and if it's raining and I mean it must be raining, not this London spitting rain, we will give you an extra 10% off. You can do social media and web campaigns around this, there are loads of ways to take this, but you are starting to educate your clients around ice cream taste the same if not better on a cloudy. Make them feel they are getting a great deal on a cloudy or rainy day and make them feel this is the best and correct day to buy ice cream and most importantly you are starting to change the way they feel about your product or service. This could make a massive, positive difference to your client's spread, frequency of visit and overall client numbers and subsequent profit. The same strategy applies to pubs, restaurants, bars, hotels, leisure clubs, etc. or any business that has perceived times and/or days of use. Some do try with weekday deals but also need to work on changing how their clients feel – do you remember “Thursday night is the new Friday night” I’m not sure where this come from but great marketing – could Monday be the new Saturday or Wednesday afternoon be the new Saturday morning or Sunday lunch? Especially now many people work flexible hours they could promote – cheaper prices, no queues, more availability etc. but need to promote the feeling that is better, correct to visit / stay on these days and make them feel special, clever, modern etc. for changing the norm. Why is it take away Friday, or as Peter Kay would say “Chippy Tea on a Friday” – people would say it’s because they have worked all week and it’s a treat, but why can’t it be takeaway Tuesday and the feeling you try to achieve is you have worked two days into the week and to help you get through the week, and something for them to look forward to, make it Takeaway Tuesday instead of Friday? There are lots of other things to look forward to at the weekend – splitting the joy throughout the week, etc. Change the way people feel about, or perceive, your product or service. Change the feeling - as this is what everyone buys on. To get more info on this and detailed, tested and proven successful campaigns, contact us today. Definitely food for thought, and if you take anything away from this, and even if you thing this is too difficult or radicle, (it isn’t by the way), do one thing and that is don’t waste your money promoting the obvious and to the clients you will get anyway.

You can only get positive marketing messages from negative reviews and people inherently read negative reviews more than the positive ones and the way you deal with these makes a massive difference. So I do have an ongoing battle with business owners and reviews, and in particular Google reviews, so let’s get the basics / facts out of the way first: 1. You can not stop people leaving Google reviews so deal with it, embrace it and make the most of it and STOP WHINING – weather you like it or not we now live in a review based world and even the most anti review business owner, when challenged looks at TripAdvisor before booking a hotel so read on and learn how to maximise the benefits from this review world. 2. People DO read Google reviews and they DO form a part of their buying decision – up to 15% of new purchases are influenced by reviews and Google reviews are the most read reviews of all the review platforms – fact. 3. Google reviews, when managed properly along with your Google Business account can make a massive difference to your website rankings – you would be surprised by what a difference this can make – arrange a SEO discovery call with us to find out more. 4. All 5 star reviews look dodgy! – seriously if you have got all 5 star reviews get someone to leave you a negative review! No business is perfect and suits everyone all the time and would not want to. If you have all 5 star reviews it looks like you have asked your friends and family to leave them or you have incentivized positive reviews, which is against Google policy by the way and don’t piss Google off, you will not win! You want a Google score somewhere between 4 and 4.8 in my view, honestly you want some negative reviews – read on… So my first piece of advice, and definitely the most important piece of advice is this – if you do nothing else PLEASE, PLEASE, PLEASE DO THIS: If you are a business owner and get annoyed by any criticism of your business DO NOT, NEVER EVER, NOT IN AN Y CIRCUMSTANCES RESPOND TO REVIEWS YOURSELF – GET SOMEONE ELSE TO DO IT FOR YOU, IF FACT DON’T EVEN GIVE YOURSELFACCESS TO THEM AND PREFERABLY DON’T EVEN READ THEM – seriously I get it you work really hard on your business to make it the best possible customer experience possible and some idiot come along and slags you off, massively unfairly about something that is not even correct! – how frustrating and your initial response to the reply and tell the facts – DON’T – a response wrote in haste or anger will damage your business further where as a well thought out, marketing based approach can have a massive, positive impact on your marketing. So how do we do this, well I think this is best explained by a couple of examples… So my fictitious ice cream shop has a Google score of 4.4 based on 52 reviews. Perfect. This is obviously made up of mainly very positive reviews interspersed with a few negative reviews and as with most reviews they are mostly 5 star on 1 star reviews – you rarely get much in the middle. So lets have a closer look – many reviews compliment the shop on its choice of flavors, quality of ice cream and customer service and value for money but some reviews complain about the quality of ice cream, customer service, cost and queuing time. NOW THIS IS VERY IMPORTANT WHEN UNDERSTANDING PEOPLE PHYCHOLOGY WHEN THEY ARE UNHAPPY, ANGRY AND FEEL THE NEED TO WRITE A NEGATIVE REVIEW. – people are usually only unhappy with one aspect of their experience but this will tend to lead to them criticising everything. Please realise this and try to ascertain their initial trigger point. For example with the ice cream shop on a sunny bank holiday they will be queued half way down the street waiting to get an ice cream. Now although the guys in the shop do their absolute best to keep the queuing time to a minimum, due to location, size of premises etc. there is only so much they can do and on a hot sunny day queues are inevitable. So quite often the source of any negativity is a 20 mins in a hot queue with their kids saying “are we nearly there yet – I want the toilet and want my ice cream” with my kids anyway this is more than enough to drive me insane to start with. You then get in the shop and they have run out of the kids favourite flavour – disaster and again despite the shop owners efforts as fresh ice cream has a short shelf life they can’t keep too much stop and again whilst keep stats on flavour trends sometimes some flavours sell out quicker than expected and obviously despite their wish to do so, they can’t control the weather and sometimes you get an unexpected spell of hot weather. So this customer has queued in the sun for 20 mins with their kids and now one kids flavour has sold out. The busy workers try but do not have the time they would like to appease the disappointed child so the family buy 4 ice creams and leave. The child who did not get the flavour he wants continues to complain and it ruins the whole experience for the family and the potential review writer is left with the feeling that the ice cream shop not only has long queues, doesn’t have a great selection of flavours, the staff are not helpful and also throws in it was expensive and small portions! You can understand how this could happen, however unjust and can also understand how the ice cream shop has done nothing wrong. Obviously always lesson to learn and improvements to make but hopefully you get my point. As a result you get a review something like this: We visited “Chris’s Ice Cream Parlour” (fictitious name) on Sunday. There was a massive queue which I suppose is understandable given the sunny day but when we eventually got in they had run out of my sons favourite flavour and the person behind the counter was rude and dismissive about how they could help just saying choose another flavour. Well the selection wasn’t great and at £4.50 each they were not great and didn’t really taste of much and they were definitely not worth the money - I wouldn’t recommend or return – 1 star So you could understand why this would annoy the owner and prompt a harsh, negative reaction such as: I can remember the day which was extremely sunny and unfortunately when its hot we do have large queues, which are unavoidable. We have a large section of flavours and do not guarantee to have all flavours in stock at all times. I think its unfair to say we don’t have a large stock just because your sons favourite flavour had just run out and we are definitely not overpriced, especially when compared to other local ice cream parlours. To be honest this is not too bad and I have seen much worse! Never, ever start an argument, make it personal or appear to be angry or defensive. A more marketing based reply would be: Thank you for taking time to leave us a review, all reviews and feedback are encouraged and welcome and to be honest, although we are obviously disappointed it makes a change to receive a one start review alongside our 46 five star reviews. Firstly we are sorry you had to queue for so long. As you mentioned it was a really sunny day and we are extremely popular on these days with new and returning customers. We do everything we can on these days to minimise queue times including boards placed down the queue showing our current flavours. It is a shame you didn’t see one of these as it would have told you your son’s favourite flavour was out of stock and you could have managed his expectations before coming into the shop. With regards to our choice of flavours we always keep 24 flavours in stock, including 8 continuous lines, and 16 unique and interesting flavours. All flavouring that are used are 100% natural and we do not use any artificial flavorings in our ice cream. As all our ice cream is hand made locally and completely fresh unfortunately we cannot keep a large stock at the shop and despite our best efforts and state of the art sales prediction software we occasionally sell out of some flavours. Our prices are based on the cost of the product and our overheads, which we try and keep as low as possible, however we are committed to selling top quality locally made ice cream and paying a fair price to the producers so do not make any excuses for our slightly premium price point and feel the quality of the ice cream is exceptional value for money, although we appreciate the natural textures and flavourings of our ice creams, although loved by many ice cream lovers and not to everyone’s taste and some people prefer the more artificial style, manufactured ice cream commonly found in national supermarkets. Finally we do apologise if you found our staff to be rude in any shape wany or form. This was and will never be our intension however we do admit we do have a certain customer service style which although loved by may not be to everyone’s taste. We are a local unique brand and pride ourselves on offering straight to the point, honest advice and customer service. We get asked the same questions every day and have a FAQ’s board on the counter which we sometimes refer to, which we admit is a little “tongue in cheek” but we do feel fits the brand and our area – straight talking Yorkshire folk! We apologise if we offended you and would love the opportunity to make this up to you. If you do visit us again please email us in advance or contact us through our social channels and we will make sure we have all your required flavours in stock and give you 4 ice creams on the house. Please note if you want to beat the queues we are generally less busy through the week or on not as hot days and all our current flavours are listed and constantly updated on our website. Our ice cream taste as good on a cloudy Tuesday as it does on a Sunny Sunday! Thanks again for your review, we do really appreciate it. Chris - Owner OK this may be a little long winded response but you can see my point – loads of positive marketing messages and we even got a few digs in at the reviewer! I could give loads more examples but all follow the same theme: 1. Always thank them for their review and advise all feedback is always welcome. 2. Address their points – remember your product or service is not for everyone and by saying this it also elevates your product and makes it more desirable to others. 3. Always apologise for any perceived poor customer service. However wrong you must always apologise and never ever fight your corner on any complaint around accessibility, minority groups etc. Always say this will be instantly reviewed and you will contact them direct. 4. Always offer a incentive for them to return, try your service again. It shows your willingness to resolve any situation. 5. Remember fight your corner and get your positive messages out there but don’t be too sarcastic or disrespectful – you do not want a further reply so always offer them a channel to contact you on should they want to discuss further. My last point is NOT ALL BAD REVIEWS ARE INCORRECT. Sometimes the customer may have genuinely had a bad experience. Please make sure you know the facts first and is they had, which can happen in any business, contact the client direct first if possible or reply to the review with some version of the following: “despite all our efforts, training and procedures we have in place that are actually regularly reviewed and also the numerous monitoring and quality checks we have in place it would appear these may have failed on this rare occasion. Please can you contact me urgently on chris@.......... (do use your actual email) so we can urgently resolve the situation for yourself and discuss this further with you to ascertain how this could have happened so we can urgently update our procedures operations to ensure this doe not happen again” I hope the above was helpful and we do have a full “Review” guide and strategy and provide bespoke review reply templates as part of our marketing packages. Click here for further details

Do I need a website for my business or do I need to update my existing old website? Well the quick answer is you don't have to do anything. It’s your business and making your own decisions is one of the benefits, but if you are wanting to help safeguard your business, attract new clients or generate leads, showcase your products or services, get a bank loan or business finance or pretty much move your business forwards in any way, then the definite answer is 100% YES. My question would be why wouldn't you? There are many articles online that list the benefits of having a website and why it is worth investing a little bit of money in having a website built professionally and please do Google them, but in this article I let you know what I think are the key reasons and hopefully dispel some of the reasons why you might not want a new website. So let’s get the first 2 big ones out of the way first - Social Media and Cost…. I hear lots of people say "I don’t need a website as I promote on social media" - if you are only promoting on social media and your business is doing well then great, but I guarantee if you had a website as well your business would do amazing. Social media is fantastic for raising brand awareness, so if you are starting a new business or launching a new product or service it would be the platform of choice to get the message out there. But without a website to back it up you are also massively wasting opportunity. Secondly, once your business is established, social media will not generate new sales – period! In fact if your business has been going for over 12 months and you are only using social media to promote it, I challenge you to stop posting any content for a month and I guarantee you will see zero difference in sales or new business. To caveat this with obvious exceptions, if your business revolves around selling on Facebook Marketplace etc. social media should only be used for raising awareness and should always link back to your website where you should then sell your product or service. Next I hear people say that "websites are expensive, social is free" honestly, you won’t believe how much time some people spend on social when they should be working on or in their business or enjoying themselves doing something else, as most people get actually zero return on their social media investments. Websites are really affordable nowadays - we start from £995 and in some cases you can make this back in a matter of days if you get a professionally built website which will continue to work for you for years to come. I’ve also heard 'they can’t be bothered as it’s a pain!' We take any pain away. All we ask from you is to fill in one simple form and will have a proof back to you with 5 - 7 working days and once approved, your website can go live immediately! I hear these a lot too…. “They need to be constantly updated” no we take care of this for you! “They quickly go out of date” no we would expect our sites to be still modern and relevant for at least 3 - 5 years! "I am too busy and I don't need any more work" - Really, are you busy forever? COVID taught me to expect the unexpected and a website can help safeguard future leads! Oh and by the way you should never be too busy because if you are too busy you are too cheap and we definitely need to chat to help you with your marketing and pricing strategy - see our marketing section! I know I build them, but in all seriousness a website is worth it for all businesses. It will make you more money than it costs and it will give your business credibility and longevity. I don’t really want to convince people who generally don't want a website to have one, but I just want to reassure the ones who do that they are definitely doing the right thing. I will leave you with this question - what did you do last time you wanted to find a business telephone number or address?...... Exactly!

Yes if you want, but only for something you don’t rely on to pay your mortgage or put food on the table! People often say to me that they have built their own website on one of the ‘free’ (most are not actually ‘free’ but that’s another story!) website building platforms. This is like me plastering my own walls, doing my own tax return, cutting my own hair, rewiring my house, fitting my own windows, mending my own car, doing my own garden landscaping or even building my own house though. I am sure there is a YouTube video for them all, but I am also sure I would not do any of these as well as any professional could and it would take me a lot longer too and, in most cases, probably actually run the risk of causing me harm. I have a couple of quick stories for you... One business person I knew used a cheap accountant to finalise his accounts and tried to do most of them himself as he said accountants were robbing bast***!! For years he thought he was saving money, but on my recommendation he moved to a proper one and in the first year alone, the new accountant saved him over £24,000 and unfortunately told him he had missed out on tens of thousands of pounds he could have saved in tax relief for research and development. Another example is of someone I knew years ago who couldn’t afford to buy the house he really wanted, so instead he bought a plot of land and tried to build it himself. I can't even start to tell you the multiple absolute nightmares he had and definitely wished he hadn't started. The moral of the story is when things are pretty important, keep you safe or make you money, I would say make sure you get them done properly and a business website definitely falls into this category. A self-built website will definitely not maximise the revenue you could receive, but in many cases do your business harm. If you do fancy building your own website, do it for your kids soccer team or the local church. But, if you really think you can build one for your business and you are not an ex website developer give me a shout and you build one and I’ll build you one for free and run it alongside yours for comparison. However if mine generates your business at least 3 times more leads, sales, new business or whatever you want your website to do for your business you in the first year alone you pay me double. If it doesn’t, not only can you have the website I built for free but Ill also give you the cost in cash! I’m that confident….. Seriously don’t risk your businesses future by doing it yourself and as above, you would not rewire your own house or service your car unless you had the correct qualifications, tools and experience.

I am not going to tell you all my secrets here as I have spent too many very late nights researching and testing my theories on this topic, but here are a few for you to try on your own site and hopefully make you realise we can make a massive difference with all our experience and knowledge... Let's start with the obvious but honestly you will be surprised... Check your contact details are correct and up to date Check where your customer enquiry form submissions are going and that they are not going into spam/junk folders Check you are promoting your current products and services - if not this could do you a surprisingly amount of harm If you have a blog or social feed please, please make sure these are current, as again this can have a massive detrimental effect Now for a few actual tips... Add a box that says "best time and preferred method of contact" on your enquiry form - this can make a massive difference to contact rates If you're going to make contact prior to any sales, ensure you do not have unnecessary questions on your contact form - do you really need a client address for a enquiry? if you do, add a postcode look up plugin to make this much an easier user experience Check your content. Think about what concerns or questions you get asked and address these on your website because removing barriers will definitely increase contact rates Technical..... Check who actually owns your domain. This may seem obvious but you would be surprised how many businesses don't know this and can result in all sorts of problems when their domain is "lost". You should always own and have control, or at least be in a contact with the company that does. If you lose it you can lose years worth or rankings Check you have a valid SSL certificate and your site is being regular monitored on Google Search Console and Google Analytics - honestly this saves loads of issues and unbelievably, I see many sites that have never been submitted to Google Check your website works well on all mobile devices and web browser. Again, you would be surprised how many fail on android phones or Safari or Firefox web browsers Check if you can find your company by searching what you think your clients may search for. Use an incognito (private) window and also check on Bing for this to get the best results I could go on and on for hours on this subject, but these are just a few of the 100's of things we check so we have social proof that they make a difference. If you would like more information on this, get in touch and we are always here to help.

This may seem like a strange question, but ecommerce is an easy thing to add to most websites and if you take payments or sell any product or service to either business or direct to consumers, then the answer is definitely YES! If you are a trades person, business service provider such as an accountant, cleaning company, car garage etc. Even if you don't want to sell fully online, an ecommerce section of your website can be fantastic for taking deposits, staged payments, additions on the day of fitting, installing or carrying out work, ordering and paying for repeat work etc. I appreciate there is a small cost for taking payments in this way, however in my opinion this is massively offset by the benefits of upfront payments, subscriptions, security deposits or sales of add ons. Many businesses have not thought about it, but cash flow can be a business killer and in a world where people are used to paying before they receive their products or services, such as Amazon, Just Eat, Uber and other online stores, there is a lot less client resistance to this than in previous years and this can not only massively improve cash flow and profits, but reduce no shows or non-payments for example. You can also gather required information from the client during the ordering process with automated forms, home surveys and signed order confirmations, saving you hours and hours of administration and processing time. And nowadays none of this is prohibitively expensive even for small turnover business. Please talk to us to see how this could help your business.

Are you a car garage who books people in and still use a massive diary and job cards? Are you a restaurant, cafe, hairdressers, barbers, beautician, nail bar, dentists, etc that offer reservations or appointments? Are you a builder, plasterer, plumber, carpet fitted or anyone else who offers home services? Are you a service engineer, maintenance company, car hire, skip, hire, plant hire or any other business who offer services to business? Are you a professional services provider such as an accountant, IFA, solicitor, estate agent etc? Do you offer meetings, review, free consultations etc? Seriously, there are not that many businesses or sectors I can think of where you don't have any appointments, meetings, pre-planned or booked events? If you offer any of the above, allowing your clients to book online will massively benefit your business. Before you start, it’s not hard to manage, expensive to set up or confusing. I have set these things up for, shall I say tradesmen, who are not ‘tech geniuses’ and it has revolutionised their businesses. Many, many people nowadays, especially the younger generation massively prefer to book online as opposed to calling and, some will not even book if they can’t book online. Many people want to book things when they have a minute, when the kids have gone to bed, before work or at the weekend when often there is no one there to take their call and many people prefer the security of an online booking and the confirmation they receive. This will massively improve your bookings and not only that, it will massively improve your business productivity. Online bookings also allow you to gather critical information from the client so you can send them any necessary documents, waivers, agreements etc and also can securely store client data and documents. It does not have to be expensive and we will handhold you through the whole process, providing the set up and any support you may need moving forward. However after a couple of weeks, no matter how alien it may seem at first, I promise you the transition will seem easy and you will have wished you had done it years ago. Get in touch for a free chat to see how we could help..

There can be a lot of confusion around this and a lot of bullsh** so I will try to explain the reality, well as far as I'm concerned, as I've been building websites and working with businesses of all sizes for the last 30 years! Just to get this out of the way - AI and free (cheap) website DIY builders are not yet (but maybe in the next few years) are quite a few things away from building sites that actually work for your business and, in many cases can do harm with negative perception and marketing. I will genuinely let you know when they are good enough. If you are a startup and have massive ambitions for growth, or you are a growing or mature business with either under 10 staff or a turnover of under £500k you should be paying between £1,000 and £3,000 for a website that should support your business and its growth plans and should be able to be developed in the future. Definitely use an experienced professional who preferably is either part of a team or is multi skilled in both front end design, basic marketing, SEO and development and do not pay less than £1,000, it will not be good enough. Similarly, unless your business is a fully online store or massively dependent for over 50% of its business from the web, do not pay over £3,000 - it's not worth it and you are been up sold to. If you are a mature business with turnover over £500k or predicted first year turn of in excess of this, have rapid growth plans or rely on up to 75% of your business to come from the web then anything between £3,000 and £12,000 should provide you with a website that will fully support your business. Again with these sites, please use an experienced professional who is part of a team or network of professionals. In over 30 years I have never met a person who is great at all areas required for a high end website, not even me! Full Ecommerce Business, multi nationals and high turnover business can be anything up to £50,000 and beyond are usually complex and have multiple integrations into either client, customer, warehouse or distribution management systems. Saying this, please do speak to multiple companies as nowadays many integrations can be easily dealt with by of the shelf software such as MS products, Zapier etc and a £35,000 site 5 years ago could be possible achieved for less than half of this now. Definitely don’t think the most expensive is the best as many high end agencies / developers and reluctant to change their systems and larger companies especially struggle with implementing new technologies quickly. We are more than happy to offer advice or just have a chat on anything web based, even if it is a project at a scale that we wouldn't get involved in. We prefer the less stressful ones these days and can usually advise someone who could help you.

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.