01
There are usually 2 main reasons for a company to have a website. Firstly to generate sales, leads and new business or secondly as a showcase "brochure" for the business. It may seem obvious, but the website needs to be built with the reason in mind!
02
Your website needs to be found! This might sound very obvious, but you would be surprised how many websites that can't be found by the people who want your product or service.
03
Your website should be suited to your target audience. Again, stating the obvious here, but so many sites are designed and written to suit the business owners, not their clients or potential clients. We do the simple and obvious things, well!